It’s time to drop the Justin Timberlake memes because it’s officially May.
With another month behind us, The Toy Book is hitting the rewind button to look back at some of the hottest stories of April 2024, as chosen by you, the readers.
I’m a bit of a broken record on this one, but since its release on Feb. 26, our 2024 edition of The BIG Toy Book — the kick-off to our 40th volume — continues to draw major interest and still ranks among the most-read items on the site. But, our 2024 Licensing & Entertainment Issue drops on May 21 at Licensing Expo and should rocket to the top of the charts to dethrone it in a matter of hours.
As always, in the interest of newness, only stories published in the previous month qualify for an official spot in the Toy Book Top 10 as determined by overall traffic. This month was a close race, with stories in the Top 10 separated, in some cases, by just a few clicks with honorable mentions for a handful of stories that nearly made the Top 10, including Abacus Brands’ recent deal with Pixicade, ex-Hasbro VP Michael Kelley’s launch of Extensive Enterprises, and LEGO’s Despicable Me 4 line. In the end, it was a massive month for the toy titans at Hasbro and Mattel as both companies dominated the charts amid Q1 earnings season.
Check out this month’s Top 10 and some hot products below and stay on the #pulseofplay!
The Toy Book Top 10:
The Top 10 most-read articles for April 2024.
- Mattel, Mobil 1’s Hot Wheels Legends Tour Returns
- It’s Morphin’ Time: Hasbro, Playmates Toys Strike Global Deal for Power Rangers Toys
- Fast & Furious Expansion Comes to ‘Hot Wheels Unleashed 2: Turbocharged’
- Wham-O to Release Slip ‘N Slide Air Exclusively at Costco
- Mattel Q1 Earnings: Sales in North America Jump Amid Challenging Retail, Economic Environment
- Hasbro Q1 Earnings: Revenue Slides as Business Model Evolves
- Moose Toys Unveils ‘Despicable Me 4’ Toys
- Magnetic Attraction: MAGNA-TILES Lands at Walmart, Bringing ‘Meaningful Play’ to Families Nationwide”
- A Pocket-Sized BarbieLand: Mattel Expands Barbie Brand with Mini Collection
- Miniso to Open Sanrio Store at American Dream Mall
Hot Products:
The toy industry and the consumers it serves are looking for fresh, new products and that was very clear this past month as five of our new product roundups from recent months drew notable reader attention.
Manufacturers: Click here to learn about Stock This! product showcase options.
The Toy Book Top 10 Stock This! New Product Showcases:
The Top 10 most-searched-for toys and games in April 2024.
- ZHU ZHU AQUARIUM (Cepia)
- 40th ANNIVERSARY VOLTRON (Playmates Toys)
- TEENAGE MUTANT NINJA TURTLES: CLASSIC ORIGINAL SKETCH ACTION FIGURES (Playmates Toys)
- DECORA GIRLZ (Cepia)
- BABY GARFIELD FEATURE PLUSH — EAT, SLEEP, REPEAT (Goliath)
- TOOTIN’ TURTLES TOTS (Playmates Toys)
- MINI BRANDS CREATE MASTERCHEF CAPSULE (ZURU)
- MAGIC MIXIES PIXLINGS DELUXE HAIR DOLLS (Moose Toys)
- STUMBLE GUYS MINI ACTION FIGURES 6-PACK DELUXE BOX (PMI Kids’ World)
- DESPICABLE ME 4 ULTIMATE FART BLASTER (Moose Toys)
Click here to see the full archives of previous Toy Book Top 10 features.
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