The Toy Book Top 10: The Hottest Stories of March 2024

It’s April 1, but this is no joke.

The first quarter is officially over and The Toy Book is hitting the rewind button to look back at some of the hottest stories of March 2024, as chosen by you, the readers.

The incredible response to our 2024 edition of The BIG Toy Book continues as our latest issue — the kick-off to our 40th volume — remains the most-read item on the site. This issue spawned some features that continue to draw big attention, including two from Hasbro: ‘Til All Are One! 40 Years of Transformers and our State of the Industry conversation with Tim Kilpin, President of Toys, Licensing, and Entertainment.

Additionally, a few stories on the cusp of February and March attracted interest alongside others that almost made the Top 10 in a very close race, Poppy Playtime, Cepia’s Decora Girlz, Mattel’s Street Sharks, PMI Kids’ World’s Stumble Guys, and Abacus Brands’ Cold Case VR among them.

As always, in the interest of newness, only stories published in March qualify for an official spot in the Toy Book Top 10 as determined by overall traffic. Check ’em out and stay on the #pulseofplay!

The Toy Book Top 10:

The Top 10 most-read articles for March 2024.

Hot Products:

The toy industry and the consumers it serves are looking for fresh, new products and that was very clear this past month as four of our new product roundups drew notable reader attention.

Manufacturers: Click here to learn about Stock This! product showcase options.

The Toy Book Top 10 Stock This! New Product Showcases:

The Top 10 most-searched-for toys and games in March 2024.

Click here to see the full archives of previous Toy Book Top 10 features.

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.