It’s April 1, but this is no joke.
The first quarter is officially over and The Toy Book is hitting the rewind button to look back at some of the hottest stories of March 2024, as chosen by you, the readers.
The incredible response to our 2024 edition of The BIG Toy Book continues as our latest issue — the kick-off to our 40th volume — remains the most-read item on the site. This issue spawned some features that continue to draw big attention, including two from Hasbro: ‘Til All Are One! 40 Years of Transformers and our State of the Industry conversation with Tim Kilpin, President of Toys, Licensing, and Entertainment.
Additionally, a few stories on the cusp of February and March attracted interest alongside others that almost made the Top 10 in a very close race, Poppy Playtime, Cepia’s Decora Girlz, Mattel’s Street Sharks, PMI Kids’ World’s Stumble Guys, and Abacus Brands’ Cold Case VR among them.
As always, in the interest of newness, only stories published in March qualify for an official spot in the Toy Book Top 10 as determined by overall traffic. Check ’em out and stay on the #pulseofplay!
The Toy Book Top 10:
The Top 10 most-read articles for March 2024.
- Hot Wheels Launches Autism-Friendly Flippin Fast Die-Cast Car
- Build-A-Bear, DreamWorks Launch ‘Kung Fu Panda 4’ Collection
- Retro Revival: Return of 1980s Style Toys ‘R’ Us Sparks Buzz Amid Michael Jackson Biopic Rumors
- Jazwares Partners with Disney, The Pokémon Co. for New Pet Products
- Jazwares Adds Stranger Things Characters to the Squishmallows Squad
- Tonies Launches Blippi Figure
- Hasbro Strikes Back with More Star Wars Dark Side Collectibles for Imperial March
- Mighty Jaxx Launches ‘Jujutsu Kaisen’ Figures
- Funko Earnings ‘Pop!’ Again Amid Turnaround, Continued Executive Shuffle
- Women in Toys: Unveiling the Wonder in Every Woman
Hot Products:
The toy industry and the consumers it serves are looking for fresh, new products and that was very clear this past month as four of our new product roundups drew notable reader attention.
Manufacturers: Click here to learn about Stock This! product showcase options.
The Toy Book Top 10 Stock This! New Product Showcases:
The Top 10 most-searched-for toys and games in March 2024.
- MINI BRANDS CREATE MASTERCHEF CAPSULE (ZURU)
- 40th ANNIVERSARY VOLTRON (Playmates Toys)
- DECORA GIRLZ (Cepia)
- TEENAGE MUTANT NINJA TURTLES: CLASSIC ORIGINAL SKETCH ACTION FIGURES (Playmates Toys)
- MAGIC MIXIES PIXLINGS — SHIMMERVERSE SERIES (Moose Toys)
- ZHU ZHU AQUARIUM (Cepia)
- BRIGHT EXPLORER — EDUCATIONAL LIGHT BOX PLAYSET (Battat Education)
- BABY GARFIELD FEATURE PLUSH — EAT, SLEEP, REPEAT (Goliath)
- NUMBERBLOCKS BLOCKZILLA BALANCE ACTIVITY SET (hand2mind)
- DONKEY HODIE COLLECTION (Jada Toys)
Click here to see the full archives of previous Toy Book Top 10 features.
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