TOTY2015logoToday, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit to vote for their favorite toys, games, and properties across 12 categories.

The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.

Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair.


Activity Toy of the Year (Arts and crafts, construction, and other indoor toys that inspire creative play through various forms of activity):

Boy Toy of the Year (Toys developed for boys of any age):

  • Air Hogs Rollercopter, by Spin Master
  • Disney Planes: Fire & Rescue Fire Blastin’ Dusty Crophopper, by Mattel Inc.
  • Marvel Super Hero Mashers, by Hasbro Inc.
  • Max Tow Truck, by Jakks Pacific Inc.
  • Nerf N-Strike Mega Thunderbow, by Hasbro Inc.
  • Teenage Mutant Ninja Turtles Movie Action Figures, by Playmates Toys
  • Zoomer Dino, by Spin Master

E-Connected Toy of the Year (A physical toy or game that is app-enabled or otherwise interacts with a smartphone, tablet, or gaming device):

Educational Toy of the Year (Toys that help children to develop special skills and knowledge through play):

Game of the Year (Children’s board, card, electronic or other physical game formats and puzzles (does not include video games or apps)):

  • Bounce-Off Game, by Mattel Inc.
  • Disney Eye Found It Game, by Wonder Forge
  • Kanoodle Genius, by Educational Insights
  • Moustache Smash, by Spin Master
  • Peek-A-Doodle Doo!, by Fat Brain Toy Co.
  • Shark Mania, by Spin Master
  • Simon Swipe, by Hasbro Inc.

Girl Toy of the Year (Toys developed for girls of any age):

  • Barbie Endless Curls, by Mattel Inc.
  • Cool Baker Magic Mixer, by Spin Master
  • Design Your Own Jewelry–Charm Bracelet Kit, by Sugar Lulu
  • Disney Princess Palace Pets: Magic Dance Pumpkin, by Blip Toys
  • Doc McStuffins Walk N’ Talk Doc Mobile Doll, by Just Play
  • Lego Disney Princess, by Lego Systems Inc.
  • Shopkins Small Mart Playset, by Moose Toys

Infant/Toddler Toy of the Year (Toys developed for infant children and toddlers (ages up to 36 months)):

Innovative Toy of the Year (Toys that utilize innovative design, technology, or manufacturing processes to enhance play value):

Outdoor Toy of the Year (Toys designed for outdoor play):

Preschool Toy of the Year (Toys developed for preschool-aged children (aged 3-5)):

  • Camp Site, by Playmobil
  • Doc McStuffins Get Better Talking Mobile, by Just Play
  • Kidizoom Smartwatch, by VTech
  • Lego Juniors, by Lego Systems Inc.
  • Paw Patrol Lookout HQ, by Spin Master
  • Razor Jr. Zombie and Monster Kix scooter, by Razor USA LLC
  • Snow Glow Elsa, by Jakks Pacific Inc.

Property of the Year (Property that had the greatest success spreading its brand throughout the industry):

  • Disney’s Frozen (The Walt Disney Company)
  • Minecraft Series 2 (Mojang/Jazwares LLC)
  • Paw Patrol (Spin Master)
  • Skylanders Trap Team (Activision Publishing Inc.)
  • Teenage Mutant Ninja Turtles (Nickelodeon)
  • The Lego Movie (The Lego Group)

Specialty Toy of the Year (Toys primarily distributed through specialty retailers):