The International Licensing Industry Merchandisers’ Association’s (LIMA) Global Licensing Industry Survey is now available, which shows that the Toys category makes up $33.7 billion, or 13.4 percent share, of the global licensing market. Apparel leads all product categories with $37.9, which is 15.1 percent of total global licensed retail sales, and Fashion Accessories is third at $28.5 billion, or 11.3 percent share.

The survey also showed that Character & Entertainment is the top property type, accounting for $113.2 billion in retail sales, a 44.8 percent share of the market. In addition, the U.S. and Canada remain the largest global markets for licensed merchandise, with retail sales of $145.5 billion last year, up 3.9 percent for a 57.7 percent share of the market. Retail sales of licensed goods outside the U.S. and Canada totaled $106.35 billion, up 4.8 percent from the previous year.

Commissioned by LIMA, the leading trade organization for the worldwide licensing business, and conducted by Brandar Consulting LLC, the second annual survey provides in-depth analysis and detailed breakdowns of the $251.7 billion global licensing industry. The full LIMA Annual Global Licensing Industry Survey is available free to LIMA members at and priced at $750 for non-members. Click here for more information and to order a report.