‘Twas the night before Christmas and as shoppers make one final trek to their favorite stores in search of those last-minute must-have gifts, Toys “R” Us Canada is highlighting three recent toys that have been “surprise hits” with customers this season.
“Kids love to play with their hands, and our top surprise toy sensations allow for a lot of that,” says Frank Juhasz, vice president of marketing and omnichannel innovation at Toys “R” Us Canada. “Our friends at MGA Entertainment, Moose Toys, and LeapFrog have delivered quality toys that allow kids to roll up their sleeves and have a tactile experience and much creativity at play.”
3 Surprise Successes of Holiday 2019 at Toys “R” Us Canada
- Na! Na! Na! Surprise (MGA Entertainment)
- Heroes of Goo Jit Zu (Moose Toys)
- LeapBuilders 123 Fix-It Truck (LeapFrog)
“There’s nothing more heartwarming than seeing a child smile when they get down to the business of play,” Juhasz says.
Since its acquisition by Fairfax last year, Toys “R” Us Canada operates 83 stores as a 100% Canadian-owned company. In the U.S., Tru Kids Brands maintains the Toys “R” Us name, recently opening a pair of new stores in New Jersey and Texas.