Goliath is expanding its collectible line, Clickeez, in 2026 with a new series, additional price points, and licensing partnerships with Hello Kitty and Care Bears.
More than 10 million Clickeez collectibles have been sold globally since its launch last year. Clickeez Series 2 introduces more than 30 new collectible items across Ocean Pearls and Juice Bar-themed assortments.
“I’ve been fortunate to be part of some of the biggest collectible toy lines this industry has ever seen, and Clickeez is following that same curve,” shares Brian Weiss, President of North America and Global Toys at Goliath. “You can feel when something’s real, and this is real.”
Later this year, the brand will expand its licensed product line through collaborations with Hello Kitty and Friends and Care Bears. The licensed collections are expected to introduce new collectible designs tied to the globally recognized franchises.
Clickeez features collectible keyboard key-inspired toys designed to mimic the tactile “click” of mechanical keyboards, a play pattern that has fueled social media engagement and online fan communities. Goliath says the brand’s TikTok content has surpassed 9 million views, while fans continue sharing unboxing, trading, and customization videos across social platforms.
The collectible brand has also earned recognition within the toy industry. Clickeez was named Collectible of the Year in France, while the Goliath team received a nomination for Toy Inventor of the Year for The Toy Book’s Pulse of Play Awards.
Cloudco Entertainment says the Care Bears partnership represents an opportunity to bring the nearly 45-year-old franchise into a new collectible format while maintaining the brand’s focus on joy, friendship, and playfulness.
“What makes Care Bears so enduring is its ability to translate across formats without losing what makes it special: the joy, the playfulness, the sense of care,” said Bruce Cheltenham, Global Licensing Director, Toys at Cloudco Entertainment. “Clickeez is exactly the kind of innovation that keeps a nearly 45-year-old brand feeling fresh, taking everything fans love and reimagining it in a format that’s modern, collectible, and genuinely fun.”
Learn more at goliathgames.com.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
CLICKEEZ 2-PACK SERIES 2
Kids can collect more than 30 new characters across two new themes, Ocean Pearls and Juice Bar, each of which clicks like a real keyboard key. Each pack includes two Clickeez, a keychain, and a Series 2 collector’s guide.
