True and the Rainbow Kingdom

Guru Studio‘s Netflix Original series True and the Rainbow Kingdom is reinventing some classic kids songs for a new episode.

True: Tunes debuts July 12 — the latest episode following the release of this spring’s True: Mushroom Town and the Valentine’s Day special, True: Happy Hearts Day. In the latest special, kids will hear songs such as “The Wheels on the Rainbow Bus” and “Zee Zee My Playmate.” New seasonal specials will continue to roll out on Netflix in the year ahead.

A full consumer products launch for True and the Rainbow Kingdom will take place this fall, with plush, Halloween costumes, storybooks, and more to become available throughout North America.

Guru Studio has been expanding this year as it makes a big push toward original IP. The company has deals in place with Netflix, Hulu, and Disney Junior, and is collaborating with Playmates Toys on a full range of products for its next original series, Pikwik.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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