True: Tunes debuts July 12 — the latest episode following the release of this spring’s True: Mushroom Town and the Valentine’s Day special, True: Happy Hearts Day. In the latest special, kids will hear songs such as “The Wheels on the Rainbow Bus” and “Zee Zee My Playmate.” New seasonal specials will continue to roll out on Netflix in the year ahead.
A full consumer products launch for True and the Rainbow Kingdom will take place this fall, with plush, Halloween costumes, storybooks, and more to become available throughout North America.
Guru Studio has been expanding this year as it makes a big push toward original IP. The company has deals in place with Netflix, Hulu, and Disney Junior, and is collaborating with Playmates Toys on a full range of products for its next original series, Pikwik.