The hunt is on!
Ty Warner, owner of the soft toys manufacturer Ty, has launched a 30th Anniversary Beanie Hunt Contest. Ty will be giving away $1,000 every week until New Year’s Eve to the creator of the best TikTok video depicting their hunt for a limited-edition 30th anniversary Beanie Baby.
“It’s been three decades since I first introduced the world to Beanie Babies,” says Warner. “I’m delighted to have brought them back and to see the fantastic reaction so far. As someone who’s always been in the business of dreams, I wanted to encourage people’s creativity. Spurring them to make TikToks of their quest for Beanie Babies seemed a fun way to do that.”
Although Ty retired Beanie Babies for a period of time, the company is now bringing back a different set of limited-edition 30th Anniversary Beanie Babies every few weeks. They will be periodically announced and shipped to select retail stores nationwide.
To find out which Beanie Babies will be brought back, as well as where and when, a dedicated webpage on the Ty site will show the current Beanies to find, as will the company’s social media channels.
“Beanie Babies have always been about imagination, creativity, and play,” says Warner. “I encourage Beanie fans out there to get in the hunt and stay there, recording their experiences and submitting a prize-winning video.”
To enter, capture a video of you on a quest to find these special classic Beanie Babies, post it to TikTok, and enter the contest on the webpage linked above. The most creative entries each week will win $1,000.
