Debbie Stevens of Candyapple & Co., Medina, OH | Source: Ty Inc.

Just two weeks after revealing that his company had been mitigating supply chain issues by turning to expensive air freight, Ty Warner says that Ty Inc. has completed a total of 283 flights.

The leading supplier of plush toys — including Beanie Babies and Beanie Boos — began flying in product in October in an effort to skip the much-publicized logjams as U.S. ports. Cargo planes loaded with toys destined for the specialty retail market, including independent toy stores, take off from Shenzhen, Guangzhou, Shanghai, Hong Kong, and other locations in China. The planes land at Chicago’s O’Hare International Airport where shipments are unloaded and moved to Ty’s corporate headquarters for distribution.

“The flights will continue. I’m doubling down on what I said two weeks ago: Christmas is not canceled,” Warner says. “I’m determined not to let the global supply chain issues interfere with the holidays, and I’m committed to supporting independent retailers.”

Related: The Supply Chain Saga Continues: The Toy Industry Faces Its Most Complex Challenge Yet

“This year has been an incredible struggle for small businesses, as we are considered an ‘afterthought’ for most suppliers. Not Ty Warner. Ty has put small business first,” says Debbie Stevens, owner of Candyapple & Co. in Medina, OH. “Ty has allowed me to fill my store with a terrific product — shockingly, without any price increases.”

Despite a barrage of global supply chain issues, the toy industry has fared well in 2021 and looks to see continued growth as new product continues to arrive at retailers daily.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.