The Exchange

The United States Playing Card Co. (USPCC) is expanding its category offerings within its Games by Bicycle portfolio.

The Alpha and Exchange are the first-ever light strategy board games to be offered by the company, which is famous for its Bicycle brand of playing cards.

“We are always looking for ways to expand our product offerings and the light strategy game category introduces the brand to an ever-expanding and intriguing audience,” says USPCC President Michael Slaughter. “Both The Alpha and Exchange are games that are unlike any others offered by us or by competitors in the market today.”

The United States Playing Card Co.'s Exchange and The Alpha

In The Alpha, players control a wolf pack as they lead the wolves on a search for food across multiple stages of the hunt: Stalk, Chase, Resolve, and Advance. At the end of five rounds, the wolf pack with the most food will be declared The Alpha.

Previously available as a self-published game, Exchange is a game of Wall Street strategy. Players assume the role of a securities trader competing for the highest net worth across five rounds in an ever-changing market. In the end, the player who corners the market and has the highest net worth will win the game and the title of the best trader on the Exchange.

Other Games by Bicycle include Tattoo Stories, It’s Blunderful, and Shuffle Grand Prix. The Alpha and Exchange will be available for sale beginning June 16.

Last year, the Cartamundi Group completed its acquisition of the USPCC.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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