The iconic Bicycle, Bee, Hoyle, and Fournier brands are officially under new ownership.

The Belgian Cartamundi Group completed its acquisition of the United States Playing Card Company (USPC). The USPC was most recently owned by Newell, the parent company of brands Rubbermaid and Coleman. With the acquisition, Cartamundi says that it’s looking to “strengthen its role as a key player in the global entertainment industry.”

The USPC employs more than 350 people and maintains manufacturing facilities in Erlanger, Kentucky, and Vitoria (Àlava), Spain.

“This is an exciting time for Cartamundi,” says Stefaan Merckx, CEO of Cartamundi. “The addition of USPC immediately allows us to take advantage of growing playing card sales in the U.S. USPC’s leading position in Spain is highly complementary with Cartamundi’s European footprint and fits perfectly in our plans for strategic growth.”

“Our commitment to delighting consumers, cardists, magicians, and casino players with world-class quality remains our mission,” says USPC CEO Michael Slaughter, who will assume a position on the Cartamundi executive committee.

Next year is a milestone year for Cartamundi, which celebrates its 50th anniversary, as Fournier and Bicycle celebrate their 150th and 135th anniversaries, respectively.