Lourdes Arocho, Priya Mukhedkar, and Chris Groll | Source: ViacomCBS Consumer Products

ViacomCBS announced a series of promotions for key executives across its leadership team. This follows a series of success and growth in the consumer products division for the company’s biggest franchises.

Lourdes Arocho has been promoted to senior vice president, Paramount Pictures licensing, global games and publishing for ViacomCBS products. Chris Groll became the senior vice president, consumer products design, ViacomCBS. Priya Mukhedkar is promoted to senior vice president, packaged goods, ViacomCBS Consumer Products.

In her new role, Arocho will bring her strong industry relationships, strategic growth plans, and proven global partnership management to ViacomCBS Consumer Products’ gaming, publishing, and Paramount licensing programs. Arocho has launched numerous successful partnerships, retail programs, and products driving significant growth for the company’s biggest franchises.

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Groll will build on more than a decade of experience in consumer products design. He holds the critical role of liaising with the creative community on brand extensions globally across all ViacomCBS franchises.

Mukhedkar will continue to oversee all CPG businesses in the U.S. and add global oversight of the Promotions and Seasonal business. Since joining ViacomCBS in 2018, she has built strategic alliances with major consumer products brands and is the driving force behind some iconic partnerships.

“I want to congratulate Lourdes, Chris, and Priya on their well-deserved promotions and the tremendous leadership that they have shown for their teams,” says Pam Kaufman, president, global consumer products, ViacomCBS. “As they step into their new positions, these roles serve as cornerstones that are crucial to delivering the most innovative global consumer products campaigns for our adored characters and iconic franchises.”