Patriotic DC Comics Masks | Source: MaskClub

The wearing of masks to curb the spread of the COVID-19 pandemic continues to be a hot-button issue that’s led to conflict at retail. While many independent toy stores and specialty retailers have been seeing some success in offering fashionable mask options for consumers, conflict between some members of the public and staff members at retail has led to heated situations that have been well-documented in viral videos.

Just as Walmart and Best Buy adopted nationwide policies requiring customers to wear masks or face coverings in their stores this week, the National Retail Federation (NRF) is calling upon all retailers to adopt mask mandates. Starbucks, BJ’s Wholesale Club, Apple, Qurate Retail Group, Costco and others are already on board with policies.


Related: COVID-19 — The Battle Persists


Two weeks ago, the NRF co-signed a letter with the U.S. Chamber of Commerce, the Business Roundtable, and other industry groups urging nationwide mask mandates. The letter was sent to President Donald Trump, Vice President Mike Pence, and governors across the country,

“Workers serving customers should not have to make a critical decision as to whether they should risk exposure to infection or lose their jobs because a minority of people refuse to wear masks in order to help stop the spread of the deadly coronavirus,” said the NRF in a statement.  “Stores are private businesses that can adopt policies permitted by law for the health and safety of their associates and their customers. Shopping in a store is a privilege, not a right. If a customer refuses to adhere to store policies, they are putting employees and other customers at undue risk.”

In an effort to assist store owners and retail workers, the NRF has issued a series of de-escalation tips for dealing with tense situations.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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