Warner Bros. Consumer Products (WBCP) will celebrate 50 years of Scooby-Doo with “50 Days of Scooby.”

Launching July 26, the daily countdown will culminate with a party on the Warner Bros. Studio lot in Burbank on Friday, Sept. 13 — the 50th anniversary of the television premiere of Scooby-Doo, Where are You! The original series, which debuted in 1969, will also be released in an all-new box set: Scooby-Doo, Where are You!: The Complete Series Limited Edition 50th Anniversary Mystery Mansion.

The 50 Days of Scooby activities and promotions will be centralized on a special Scooby-Doo microsite that will go live on July 26. A daily calendar will open up to unlock new surprises each day, including giveaways, activities, video clips, and more. Fans will see an uboxing of the Fisher-Price Imaginext Scooby-Doo Viking Ship; new Scooby-Doo One Minute Mysteries; and promotions from partners, including Capstone, USAopoly, Random House, Cakes.com, BoxLunch, and Kelloggs.

“The love for Scooby-Doo has been passed from generation to generation, and this year we’re celebrating 50 years of our favorite canine friend,” says Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products. “With the release of content, unique experiences and a new assortment of products we’re giving fans an opportunity to celebrate Scooby in every way imaginable.”

Scooby-Doo at SDCC:

Warner Bros. will present a Scooby-Doo panel at Comic-Con International: San Diego (SDCC) on Saturday, July 20, from 12:30-1:30 p.m. in room 6A. The panel will feature key showrunners, filmmakers, and stars of the franchise – and a glimpse of the upcoming Scooby-Doo, Where are You!: The Complete Series Limited Edition 50th Anniversary Mystery Mansion box set.

Additionally, the studio will host a special screening of the new animated film, Scooby-Doo! Return to Zombie Islandon Sunday, July 21, from 10:15-11:45 a.m. in room 6BCF.