Women in Toys, Licensing, & Entertainment (WIT) will outsource association management to The Toy Association.

To keep pace with its expansive growth while maintaining control of administrative costs, WIT will outsource to The Toy Association a variety of services including administrative, financial management, legal coordination, and back-end membership support. The partnerships allows WIT’s volunteers and staff to place a greater focus on its mission, member services, and programming. With this agreement, WIT will continue to run as an independent nonprofit organization, without any changes to its governance structure.

The Toy Association is the not-for-profit trade association representing all businesses that design, produce, license, and deliver toys and youth entertainment products for kids of all ages. WIT has more than 1,200 members worldwide and chapters across the U.S., Canada, Hong Kong, France, the UK, and Australia.