Dungeons & Dragons | Source: Hasbro/Wizards of the Coast

Dungeons & Dragons is bigger than ever.

Hasbro‘s Wizards of the Coast (WotC) revealed that 2020 eclipsed 2019 to snag the record for the biggest year in Dungeons & Dragons (D&D) franchise history. According to WotC, more than 50 million fans have taken part in the legendary tabletop game and its extensions as the franchise hit its seventh consecutive year of growth. Sales of D&D products spiked 33% year-over-year globally, while the brand took off on TikTok with more than 1 billion views last year.

“We’re proud that Dungeons & Dragons continued to bring people together during the challenges of the pandemic, providing valuable social connection even when we couldn’t meet in person, as the brand continued to grow strongly,” says Dan Barrett, senior brand manager D&D, EMEA. “With our video game Dark Alliance, the first D&D and Magic: The Gathering crossover card set, special events such as D&D Live and D&D Celebration, additional TRPG releases, and more to come in 2021 alone, we’re well set up to sustain this progress.”

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D&D will continue to expand throughout 2021 with regular TRPG releases and the release of Dark Alliance for PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and Xbox Game Pass on June 22. The Magic/D&D crossover will hit stores on July 16, and special events, including D&D Live and D&D Celebration, are planned for later this year.

A new Dungeons & Dragons movie directed by John Francis Daley and Jonathan Goldstein began filming on April 29.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.