In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes WowWee‘s Vice President of Brand Development and Creative Strategy, Sydney Wiseman.

Since joining WowWee, Wiseman has helped shape the company’s new product portfolio across innovations including Fingerlings, Lucky Fortune, and this year’s Got2Glow Fairy Finder.

On the show, Wiseman discusses how WowWee infuses robotics and technology into all of its toys, including the Robosapien and MIP, along with new product offerings such as My Squishy Dumplings.

RELATED: WowWee, Moonbug Entertainment Strike Deal for ARPO Robot Babysitter Toys

The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 100 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.