WowWee Unleashes Untamed Mad Lab Minis

WowWee‘s Untamed line is evolving, and the first wave Untamed Mad Lab Minis arrive at mass retail this week.

The miniature hybrid creatures are said to be created from “Untamed DNA” and come packed in Geoslime, Biosand, or Terraclay. Series one includes 34 original characters, blind packed in vials from which kids can extract their creatures and begin creating unique hybrids. Kids can create more than 1,000 possible creatures with swappable pieces. A Raptor, T-Rex, Allosaurus, Spinosaurus, Sabre-tooth Tiger, Dire Wolf, Bear, Polar Bear, or Gorilla can easily combine “DNA” to become beasts such as a Wolfasaurus Rex, or Saber-tooth Bear.

Available at retailers such as Walmart, Best Buy, and Amazon, Untamed Mad Lab Minis will work with WowWee’s free augmented reality app, Untamed Battle ARena. Untamed launched last year as a spinoff and extension of the popular Fingerlings brand.

WowWee’s UNTAMED Mad Labs Mini Series One

WowWee is off to a big start this year, having inked recent deals with The Wiggles, Curiosity Ink Media, and CanspanBMG, in addition to launching its new Buttheads line.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.