Kids YouTube star Blippi named Jazwares as master toy partner and Printers Row Publishing Group (PRPG) as publishing partner, under the Studio Fun imprint. PRPG is a division of ReaderLink Distribution Services LLC.

Jazwares will debut a full Blippi toy line at retail next spring. The range will feature toys inspired by Blippiā€™s most watched content with opening experiences that mirrors the energy he brings to his videos, including collectibles, figures, vehicles, play sets, plush, novelties, musical instruments, bath toys, and more.

ā€œWeā€™re excited to bring Blippi to real life from YouTube in a way that amplifies the humor, edutainment, and Blippi personality factor in a way that resonates with kids and parents alike. From video games to global blockbusters, Jazwares excels at bringing the kind of content that evokes super fandoms to life, and Blippi is no exception! We believe this is the next step in giving consumers what they want,ā€ says Laura Zebersky, chief commercial officer at Jazwares.Ā 

In just a few years since the channel launched, Blippi has become one of the most popular Kids Entertainment entities worldwide, with more than 400 million monthly views and over 8 billion total views. In addition to a presence on YouTube, Blippi is a leading Kids Entertainment show on Amazon Video. Blippi is an energetic character clad in orange and blue who connects to kids ages 2 to 7 with his goofy mannerisms, and friendly demeanor, and teaching lessons.Ā 

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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