YULU named three new general managers to lead sales, marketing, and operation efforts in its Hong Kong, European, and North American offices.

The appointments align with the company’s goal of continued double-digit revenue growth as it expands into new product categories and digital content.

Fabian Gruber was named general manager for Hong Kong and China. Prior to joining YULU, Gruber worked in the retail landscape and with different European toy companies. He has an MBA from the Hong Kong University of Science and Technology.

Gijs Verhoeff was named general manager for Europe. Verhoeff brings sales, partnership building, and industry knowledge from his experience working at Jumbo and more recently as head of buying for bol.com.  

Bob Aniello joins the company as general manager for North America and will be based in the company’s new Los Angeles offices. Prior to joining YULU, Aniello worked as vice president of marketing at Mattel. He launched several TV franchises globally, including the Emmy-nominated Mutt and Stuff show on Nickelodeon.