Maxx Group’s YuMe Toys is eyeing growth in the near future.
The company tapped Ryan Kravontka to serve as its Global Marketing Director with plans to leverage his entertainment expertise to power the company’s evolution in the years ahead.
Kravontka previously served as Senior Director of Business Development and Strategy at XX Artists (now part of Media.Monks) building marketing strategies and solutions rooted in storytelling.
“We recognize the paramount role that social media plays in expanding our business and captivating audiences globally,” says Michael Kwan, CEO of Maxx Group. “Ryan’s gift for storytelling and staying ahead of the digital communications curve will fortify our business as we expand our consumer products division. Our cross-category, omni-channel strategy hinges on continual innovation. Ryan boasts a proven track record that will help us continue capturing the hearts and minds of children and collectors worldwide.”
Earlier in his career, Kravontka served as Head of Creative Services at Faculty Management & Productions and as Director of Marketing at Career Artist Management. At those companies, Kravontka’s clients included Mattel (Barbie & Hot Wheels), Maroon 5, Megadeth, Brie Larson, All-American Rejects, New Kids on the Block, Maroon 5, and more. He is now anticipating a big future as part of the YuMe team.
“With a global reach, exciting licenses, unparalleled creative and sales teams, and outstanding leadership in the toy industry, we are perfectly positioned to continue delighting consumers with our innovative lineup of products in the years to come,” Kravontka says.
