ZAG, the animation studio behind the internationally popular Miraculous — Tales of Ladybug & Cat Noir welcomes former Walt Disney Co. executive Rafael Baltodano as vice president, North America retail development.
In his new role, Baltodano will oversee relationships across all departments of retail under the ZAG Heroez label, an umbrella franchise that connects the superheroes from ZAG’s animated properties such as Miraculous, Power Players, and Ghostforce
Baltodano will support ZAG’s mission through building licensed programs and using product placement and promotion to support licensees, with an initial focus on working with retailers on the fall rollout of merchandise from new and existing properties in North America.
“Rafael will lead the charge to expand placement for our partners as well as securing promotional space for retailers around key events surrounding the brand,” says ZAG’s Executive Vice President Global Operations and Head of Consumer Products Julian Zag.
A refreshed line of Miraculous toys is set to roll out this fall from ZAG Lab and Playmates Toys.
