With five months left to go until the holidays, Zulily is launching its fourth annual Top 25 Holiday Toys list.
The company is once again the first to get its annual list out after it launched its holiday toy list last July. According to Numerator, increasing cost of living and inflation will have a massive impact on the holiday toy market, with 65% of consumers planning to buy their gifts from sales. Zulily’s hot toys are currently available for up to 50% off.
“While kids are excitedly counting down the days until they get to open their presents, moms have the tough job of finding toys they’ll love — and this year, finding ways to save is more important than ever as we’re seeing the cost of essentials increase,” says Joe Glass, Zulily’s Toy Expert. “To help guide moms’ decisions and maximize their time and budgets, we’re excited to present our annual top toy list early with exclusive deals on the most popular and trusted toy brands.”
This year’s list includes toys from The LEGO Group, Jazwares, Mattel, Melissa & Doug, Hand2Mind, Exploding Kittens, and more.
The Toy Insider, sister publication of The Toy Book, will publish its iconic 2023 Holiday Gift Guide this September, featuring more than 350 toys for kids of all ages, broken down by age group to make for an easy-to-use holiday shopping reference. The guide also includes The Toy Insider’s iconic Hot 20, 12 Under $20, and STEM 10 lists.
If you’d like to order copies of The Toy Insider’s 2023 Holiday Gift Guide for your customers, please fill out this form by Aug. 15.
