ZURU Acquires TOTY-Winning Glove-A-Bubbles Brand

ZURU has acquired Glove-A-Bubbles, the winner of the Toy Association’s 2019 Outdoor Toy of the Year (TOTY) Award.

The popular toy, which was created by Ogosport and sold by Zing, joins ZURU’s expanding lineup of outdoor toys including X-Shot and Bunch O Balloons.

“Glove-A-Bubbles inherently fun play value combined with its remarkable quality and design at affordable prices, fits perfectly into our portfolio,” says ZURU Chief Operating Officer Anna Mowbray. “It’s a brilliant natural extension to our award-winning outdoor toy portfolio.”

The Glove-A-Bubbles brand includes the original Glove-A-Bubbles — a glove with holes that kids dip in bubble soap and wave through the air to create bubbles — in addition to Wave-A-Bubbles and Big-A-Bubbles.

ZURU says that it plans to expand the brand further with new products in development for the years ahead.

The company recently revealed new sustainability initiatives that debuted on Earth Day.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.