Last year, Bunch O Balloons raised close to $1 million, thanks to a highly successful Kickstarter campaign. Now the product, already launched by Zuru Toys, will make its promotional debut with a guerrilla and experiential marketing campaign this spring. In addition, Bunch O Balloons is expected to receive widespread support across retailers in anticipation of summer.
As part of the 360-degree marketing campaign, Bunch O Balloons will make its summer debut at The Color Run in Clemson, S.C., scheduled to take place on April 25. The Color Run will feature a Zuru Bunch O Balloons Battleground Zone, located in a specially marked area at the race’s finish line, for runners and participants to wash off and cool down after the day’s events.
Zuru, which is partnering with ChizComm Ltd. to execute the marketing campaign in North America, will be providing more than 225,000 Bunch O Balloons—which allow users to fill and tie 100 water balloons in 60 seconds–to create the Zuru Bunch O Balloons Battleground Zone. Participants will each be given their own stems of balloons that they can fill and tie themselves before throwing at friends.
Zuru will also be running a contest on its Instagram for participants at The Color Run to win a Zuru Bunch O Balloons prize pack. Participants are asked to submit photos with the hashtag, #BunchOBalloons, showing the Zuru team at the Bunch O Balloons Battleground Zone.
