Entertainment One has appointed Just Play LLC as global master toy partner for its TV series, PJ Masks, in response to growing consumer demand from families across the U.S. The debut range of toys and playthings from Just Play based on the superhero-themed show will launch at retail in the U.S. this fall and then roll out to international territories next year. Just Play will produce an extensive line of toys across multiple categories, including action figures, play sets, vehicles, plush, dress-up, and role-play.
PJ Masks launched on Disney Channel and Disney Junior in the U.S. in September last year, and is the channel’s No. 2 series based on total viewers and preschoolers 2-5. Following its U.S. debut, PJ Masks debuted on France 5 in December and is set to roll out on Disney Junior channels around the world this year including the UK, Italy, Spain, and Germany.
