Warner Bros. Consumer Products (WBCP) signed new licensees for a global licensing and merchandising program for Batman v Superman: Dawn of Justice, releasing in theaters on March 25.
Mattel will unveil a full toy line, including action figures, vehicles, play sets, and collectible figures; The Lego Group will launch construction sets; and Rubie’s Costume Co. will introduce a new line of costumes and accessories for kid and adult fans.
Other licensees include Funko for stylized collectible figures; Thinkway Toys for a role-play line; Jakks Pacific for Batman and Superman collectible figures; Tonner Dolls for detailed fashion dolls; Bandai America
for poseable figure model kits; Spin Master for remote control Batmobiles; and Buffalo Games for adult puzzles.
Sideshow Collectibles will launch detailed statues; The Noble Collection will introduce prop replicas; NECA will launch an 18-inch figure; Soap Studios will launch replicas of the Batmobile; and Hot Toys, Kotobukiya, SquareEnix, Medicom Toy, Prime 1 Studio, and Union Creative will launch collectibles.
Licensees also include Bioworld, Junk Food, New Era Cap Co., Matchless London, Converse Kicks, Scholastic, and Titan Books.
