Source: Plus-Plus/The Toy Book

Over the past few years, a growing market for play experiences geared toward adults has emerged and the latest offering from Plus-Plus aims to build upon that.

Boks (“box” in Danish) is a new construction set based around a wooden platform that both holds Plus-Plus’ unique, plus-shaped building pieces and serves as a building platform. Boks can be used as a desk accessory that doubles as a business card, phone, headphone, or pen holder. The sets, which are both playful and functional, debuted on Kickstarter earlier this month where backers quickly pushed the project past its modest $6,000 goal.

https://www.kickstarter.com/projects/plusplususa/boks

 

“While so many of us are working or learning from home, our team thought this was the perfect time to add a new creative element to our desks, kitchen tables, or anywhere you want to add some fun and function,” says Ryan Hamilton, head of product development at Plus-Plus.

The company, which manufactures all of its products at a wind-powered factory in Denmark, expects Boks to be available at retail beginning in January.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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