According to the Toy Industry Association (TIA), a record-breaking 58,000 consumer votes were cast online during the voting period for the 15th annual Toy of the Year (TOTY) Awards. Toy lovers of all ages visited www.toyawards.org between Thanksgiving and mid-January to vote for their favorite toys, games, and properties across 12 categories, including activity, educational, innovative and outdoor.
TOTY winners in each category are based on votes from consumers, retailers (mass and specialty), media, and members of the toy industry. The winners will be announced at the TOTY ceremony held on February 13 at New York City’s Grand Hyatt Hotel, where the overall Toy of the Year and People’s Choice awards will also be revealed.