To celebrate the 75th anniversary of The Wizard of Oz, Warner Bros. is launching a comprehensive campaign that includes toys and games from top licensees. Among them is McDonald’s, which will feature limited-edition The Wizard of Oz toys in Happy Meals at more than 14,000 locations in the U.S. and Canada from September 20 to October 10.
The Happy Meal program features six adorable stylized figures based on popular characters in the film. Kids can receive Dorothy, Scarecrow, Wicked Witch of the West, Tin Man, Glinda the Good Witch, or Cowardly Lion. In addition, each figure comes with a Yellow Brick Road base to stand on, and all the bases can connect to recreate The Wizard of Oz friends walking down the Yellow Brick Road.
Toy and game partners supporting the milestone anniversary include Jazwares, Mattel, and Adora Dolls, the latter of which will be introducing special-edition Wizard of Oz Toddlers. Meanwhile, commemorative collections of toys are expected to be part of “The Wizard of Oz’ 75th Anniversary Celebration,” scheduled to debut on QVC on September 26 at 9 p.m.