China Toy Fair


Warner Bros. Consumer Products Unveils Product Lineup for “The Wizard Of Oz” Anniversary

Warner Bros. Consumer Products has announced its roster of licensees set to celebrate the 75th Anniversary of The Wizard of Oz next year. Master toy partner Jazwares, as well as USAopoly and Mattel, are among the partners.

Jazwares leads the toy lineup for The Wizard of Oz as the first master partner for the property in recent history. Jazwares will unveil a range of 5-inch small fashion dolls, playsets, and role-play accessories inspired by DorothyGlinda the Good WitchThe Wicked Witch of the WestTin Man, and Cowardly Lion this fall.

Global licensing partner Mattel will unveil three new Pink Label The Wizard of Oz Barbie dolls as a part of the Barbie Collector line. Figures of DorothyGlinda the Good Witch, and The Wicked Witch of the West are sculpted after the actresses who made the characters so memorable in the film.

Hand and finger puppets from Puppet Heap offer caricatures of Dorothy and her friends and foes—and are sold in creative packaging that converts into a puppet theater. Schylling offers a Jack-in-the-Box with a plush Dorothy who pops out to the delight of all. Vermont-based R.J. Wright Dolls will introduce a new companion for its acclaimed Dorothy doll in celebration of the anniversary: Toto, a molded plush replica standing at 3.5 inches and constructed entirely of custom-made mohair and felt, is scaled to fit into the arms of his beloved friend from Kansas. Also available for collectors is a plush bear dressed as The Wicked Witch, from Steiff, complete with a 75th Anniversary medallion. High-end dolls from Tonner and Adora will round out the collectible lineup for enthusiasts.

Also new is a themed train-set from Lionel Little Lines. The small-scale plastic train set features scenery from the Land of Oz and a yellow train track that pays homage to the Yellow Brick Road. Alexander Doll is also set to unveil new The Wizard of Oz 12-inch machine-washable plush dolls that are great for collectors who are young and young at heart. Fans also won’t want to miss Round 2’s figures, wooden toys, puzzle games, clip-ons, banks, and sound and motion dioramas, as well as Funko, Rubie’s Costumes, Promotional Partners, and Darice as they continue to offer fan-favorites for young players and collectors.

Fans can bring The Wizard of Oz to game night with favorites from USAopoly launching this summer, with a new Monopoly game featuring a custom-illustrated pop-up board center that showcases key locations in the film and custom-sculpted farmhouse and Emerald City play pieces, which replace the traditional houses and hotels. Also from USAopoly are The Wizard of Oz 75th Anniversary Edition of The Game of Life, which features characters from the film and Ruby Slippers pieces; and the The Wizard of Oz 75th Anniversary Edition of Memory Challenge. Additional offerings inspired by The Wizard of Oz are Masterpiece Puzzles and Ceaco with puzzles inspired by Thomas Kinkade renditions of moments from the film.