Hasbro Star Wars SDCC Reveal

Comic-Con International: San Diego (SDCC) is officially in full swing at the San Diego Convention Center, and when it comes to Hasbro, the Force is with them.

At this year’s annual gathering of pop culture enthusiasts, Hasbro is unveiling a host of new products, including an all-new line inspired by Lucasfilm’s Star Wars franchise.

The Toy Book has your exclusive first look at a new Mission Fleet offering inspired by the upcoming Ahsoka on Disney+ alongside the debut of Star Wars Droidables, a collection of 4-inch, portable pals, each packed with more than 20 different light and sound effects inspired by the franchise.

Star Wars Droidables
Source: Hasbro/The Toy Book

STAR WARS DROIDABLES BB-8, R2-D2, and CHOPPER (C1-10P)

Star Wars Droidables are described as “expressive, de-stressive sidekicks.” Kids ages 4 and up can interact with these 4-inch portable pals, each packed with more than 20 different light and sound effects inspired by the Star Wars galaxy. The collection includes the franchise spanning Astromech Droid R2-D2, BB-8 from the sequel trilogy, and Chopper, the scrappy droid from Star Wars Rebels and the upcoming live-action series Ahsoka.

Each Droidables’ head can rock forward, backward, side to side, and in a circular motion to activate different reactions, including happy, sad, excited, and more. Batteries are included, so kids can start rocking and unlocking interactions right out of the box.

Retailers can begin stocking Star Wars Droidables later this summer with an MSRP of $19.99.

STAR WARS MISSION FLEET T-6 JEDI SHUTTLE SHOWDOWN

The Mission Fleet collection of kid-friendly Star Wars action figures and vehicles expands this fall with a new set for kids ages 4 and up.

Inspired by the live-action series Ahosoka on Disney+, the Star Wars Mission Fleet T-6 Jedi Shuttle Showdown action figure set includes a 2.5-inch-scale Ahsoka Tano action figure with fully poseable arms, legs, and head. Ahsoka fits into the cockpit of her T-6 Jedi Shuttle and comes with two lightsaber accessories. Additionally, the Shuttle includes a pair of projectile launchers and projectiles for blasting action.

Retailers can begin stocking the T-6 Jedi Shuttle Showdown beginning this fall with an MSRP of $44.99.


For more toy news out of SDCC, click here or visit our sister publication, The Pop Insider for even more exclusive content straight from the show floor!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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