Novelty toys have stood the test of time due to their simple nature. Whether it’s a costumed rubber duck dressed for a day at the farm, a small prank prop, or a collectible keychain, these toys are a fun way to express one’s style and personality with a little bit of charm and whimsy.
In this year’s edition of The BIG Toy Book, we’ve collected the latest novelty toys and gadgets that are sure to spark joy.
JOHN DEERE RUBBER DUCK
These ducks are dressed up for a day at the farm,. The bathtime companions are available individually or in a 3-pack assortment.
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LUNCH BUDDIES HELLO KITTY
Each 2-inch Sanrio-themed lunchbox tin comes with a matching Thermos, food accessory item, and a minifigure of Hello Kitty and her friends.
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6-7 SLIME
This golden, glimmering slime provides hours of stretching and pulling, referencing the viral Generation Alpha internet meme and slang term.
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FUGGLER COLLECTIBLE KEYCHAINS SERIES 2
These Fugglers cosplay as familiar, officially licensed characters. Kids can find one of 46 characters in each blind pack and use them to decorate their favorite bags and backpacks.
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WORLD’S SMALLEST SPIDER BOX PRANK
Kids can prank their family and friends with this miniature trick box. When someone slides open the top of the box, a fake spider will jump out for a fun surprise.
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FUNLOCKETS SECRET SHIMMERIZER HAIRBRUSH
There’s more than meets the eye with this compact hairbrush. Beauty enthusiasts will find the three keys to unlock the secret Shimmerizer and add some sparkle to their hair with more than 100 included hair shimmers.
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PLAYMOBIL X MONSTER HIGH KEYCHAINS
Boils and ghouls can flaunt their fang-tastic fashion taste by clipping these articulated keychains to their favorite bag. Collect Frankie Stein (pictured), Draculaura, and Cleo De Nile.
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CARE BEARS RUBBER DUCK
Bring the fun-loving energy of Care-A-Lot to the bathtub with Cheer Bear, Grumpy Bear, Funshine Bear, Tenderheart Bear, Good Luck Bear, and Share Bear. The ducks are available individually or in a 3-pack assortment.
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VERY SMALL JOURNALS: LIFE IN A MEADOW ASSORTMENT
These pocket-size, lock-protected journals feature illustrations of four different woodland creatures, making them a great companion for nature walks and bird watching expeditions.
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LEGO STAR WARS: THE MANDALORIAN NOTEBOOK AND LIGHTSABER GEL PEN
This set includes an A5 hardcover notebook featuring LEGO versions of The Mandalorian and Grogu, and a black gel ink lightsaber pen.
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MAGIC BALLOONZ GEL
Kids can use a small bead of the vibrantly colored gel and the included blowpipe to make their own balloons.
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MOLANG LITTLE MOON LIGHT SERIES & SNACK TIME SERIES KEYCHAINS
The Moon Light series keychain lamps offer adjustable lighting settings and a 5-minute timer, while the Snack Time series features Molang alongside various decadent desserts.
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SQUISHY TUSHY TOYS
These 10 soft-tushed collectible toys add some silliness and whimsy to any desk or display space.
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PLANTZ
Plantz blends creepy-cute charm with plush carnivorous personalities, pairing toothy grins and silly snarls with soft sculpted pots for quirky, desk-ready companions.
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FUN 101 BUTTER SLIME
Pull, stretch, and squish this ooey-gooey butter slime.
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POPPINCOLORZ 2-PACK VARIETY COLOR BUBBLE TUBES
These vibrant, colorful bubbles don’t leave stains behind. The 2-pack comes with Pink Pizazz and Blazin’ Blue bubbles.
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SLIMYGLOOP GELLI GELS
These stress toys are full of slow-flow glitter gel, so kids can stretch, squeeze, and watch the gel reform after every pull. Licensed themes include Squishmallows, Hello Kitty, SpongeBob SquarePants (pictured), Minecraft, Hershey’s, Bluey, Pudgy Penguins, and more.
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SPARKLER PLAYING CARDS
With red, white, and blue detailing, these cards put an all-American spin on the classic Bicycle playing card style.
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BLUEY – FUZZIES
Each 1-inch flocked figure is inspired by a character featured in various Bluey episodes, with more than 80 for kids to collect.
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LEGO MINIFIGURES ANIMAL SERIES
These collectible LEGO figures come in mystery packaging, so kids won’t know which of the 12 costume styles they get until they open it.
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FUGGLER KEYRING 5-INCH ASSORTMENT SERIES 6
Kids can take their favorite mini Fuggler on all sorts of adventures by clipping it onto their bag or backpack. If they’re lucky, fans might find one with the rare Butt-on Hole.
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SQUISHY VERSE SNACKIPOOS SERIES 2
Kids can combine crafting and collecting with the newest wave of Snackipoos, which includes 36 new characters and a rare Golden Snackipoo chase.
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KIRBY CHOKKORI SAN COLLECTION
Waddle Dee, Kirby, King DeDeDe, and Meta Knight are available in miniature plush form, posed to sit politely on a desk or shelf.
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MATCHBOX MINIS
Each matchbox comes with a palm-size, crocheted keychain for kids to attach to their favorite bags. Kids can also leave a tiny message in the matchbox for the recipient to find.
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POKÉMON NATURES KEY CHAINS PLUSH
This line of collectible keychains features Ditto showing unique expressions like being shy, bold, lonely, and cheerful.
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CARE BEARS POCKET STARS KEYCHAINS
With six possible Care Bears keychains to discover in each mystery pack, kids can try to find and clip their favorite Care Bear friend onto their bag or backpack.
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MAGNA-TILES MICROMAGS HEART TO HEART 26-PIECE TRAVEL SET
These glittering pink and teal tiles connect to form a magnetic, majestic heart structure. The metal tin helps kids take the building fun on the go.
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CLUTCHIN’ PEARLS
This fidget ball comes filled with big pearls that add an extra layer to the toy’s tactile experience.
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JEEP DUCKS
These official Jeep Ducks turn the “ducking” tradition into giftable collectibles, spreading positivity, community connection, and playful adventure. Also available in plush.
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NEEDOH SENSATIONS
With food themes like the Nice Cone (pictured), Peace O’ Cake, Nice-sicles, and the Squeeza, this line of squishy fake foods makes for fun fidgets.
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Stay on the Pulse of Play!
A version of this feature first appeared in the 2026 edition of The BIG Toy Book. Read the full issue here!
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