’44 Cats’ Is on the Prowl in China as Second Season Heads into Production

Italy’s Rainbow Group (Winx Club) has another global hit on its hands with 44 Cats.

The series, which airs daily on Nickelodeon in the U.S., is taking off in China following its debut on CCTV14.

44 Cats follows four kittens — Lampo, Milady, Pilou, and Meatball — who form a band called the Buffycats. Living and rocking out in the Clubhouse — a garage at Granny Pina’s house — the quartet’s adventures explore themes of friendship and altruism, tolerance, diversity, and acceptance. The musical backbone of the 52-episode series is a score comprised of traditional Italian songs developed and performed by Antoniano Bologna’s Children’s Choir.

“We are really proud that 44 Cats has reached the Chinese audience with its positive values and entertaining adventures,” says series creator Iginio Straffi, CEO of Rainbow. “We are confident that the audience will appreciate the passion and dedication we put in this show”.

A line of toys will be distributed by Bandai America in the U.S. and Canada while Guangzhou Art-land Holding Co. Ltd. is acting as the consumer products agent for the brand in Mainland China, Taiwan, and Hong Kong.

The second season of 44 Cats recently entered production.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.