ChizComm Ltd. has been named the agency of record (AOR) for Imperial Toy, and will lead public relations and marketing communications efforts across North American markets, as well as grow existing businesses and launch new brands.
ChizComm will lead digital and social media, public relations, and experiential marketing strategies for Imperial Toy products including Lumination, Blitz, Power Poppers, and the Super Miracle Bubble brand.
“ChizComm brings proven strategic and integrated marketing expertise that will help Imperial Toy build a strong communications platform to deliver creative work that will resonate with our consumers and help us stand apart in the marketplace,” says Peter Tiger, president of Imperial Toy. “ChizComm’s outside-of-the-box approach to brand recognition and marketing communications makes a great fit for our company.”
“We are honored to represent Imperial Toy,” says Harold Chizick, CEO of ChizComm Ltd. “Year after year, they continue to lead the toy industry with their unique and innovative products. We look forward to a long and exciting partnership.”