Aurora World Heads to MIPTV with 'YooHoo to the Rescue'

Following a successful launch on Netflix in the U.S., Aurora World will take YooHoo to the Rescue to MIPTV.

Based on Aurora World‘s YooHoo & Friends, which has sold more than 80 million plush since its launch in 2007, YooHoo to the Rescue will be showcased in the Asian Cultural Hub City at MIPTV, taking place April 8 to 11, in Cannes, France. A co-production with Italy’s MondoTV, a global launch for the series is planned for this spring, with 52 11-minute episodes being dubbed in 20 different languages for 190 countries.

The series features environmental themes, in which YooHoo and his crew travel from the magical forest of YooTopia to Earth to confront threats to nature and wildlife, meet many different endangered animal species from around the world, and make new friends along the way.

YooHoo to the Rescue will be boosted by a refreshed plush toy line based on the new series, along with the rollout of a licensing and merchandising program across other consumer products categories. Licensees include Panini (stickers, miniature figurines, trading cards), Nuvita (baby products), Apple Beauty (toiletries), Dolfin (candy), and Kennedy Publishing (magazines).

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Aurora World Heads to MIPTV with ‘YooHoo to the Rescue’

About the author

James Zahn