The YouTube licensing boom continues.
India’s ChuChu TV is the latest channel making the jump into licensing in the U.S., with Brandgenuity serving as its agent in North America. In collaboration with Dream Theatre, its global master licensing agency, ChuChu TV looks to harness its audience of more than 36 million subscribers for success in toys, publishing, and other consumer product categories. The YouTube channel has captured more than 23 billion views with reinvented classic nursery rhymes and famous kids’ songs such as “Wheels on the Bus” and “The Finger Family.”
Since its launch in 2013, ChuChu TV has become one of the top YouTube Kids brands in the world. Catering to kids ages 2 to 8, it averages more than 500 million views per month across its family of channels. The U.S. is one of its top three territories, accounting for more than 4 million subscribers and 3.5 billion views thus far.
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“We are very excited to build this program,” says Jay Asher, Partner at Brandgenuity. “The ChuChu TV brand has all the distinguishing assets retailers and licensees need to succeed: unique characters, memorable music, endless rich content, and an engaged audience that feels a true emotional connection.”