Vote Now for the 2020 TOTY Awards: Preschool Toy of the Year!

They’re often considered to be the “Oscars” of the toy industry, and on Friday, Feb. 21, 2020, the next Toy of the Year (TOTY) Awards will be distributed at the Ziegfeld Ballroom in New York City as Toy Fair New York gets underway. After carefully examining hundreds of nominees, a panel of industry experts determined this year’s finalists in 16 categories. One winner in each category, along with the consumer-chosen People’s Choice award and the overall Toy of the Year Award will be presented in February. Now it’s your chance to vote for your favorites.

– Here are the nominees for Preschool Toy of the Year! –

Honoring toys that are developed for kids ages 3-5.

TOTY 2020

Toy Insider 2019 Holiday Gift Guide STEM 10Coding Critters (Learning Resources)

These interactive pets introduce preschoolers to critical thinking, problem-solving, and other STEM skills through fun play sets, storybook coding adventures, and two interactive modes. The full-color, 20-page storybook includes coding challenges.
Ages: 4+, $39.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


TOTY 2020

Toy Insider 2019 Holiday Gift Guide Top Holiday ToysDemo Duke (Spin Master)

Kids can crash and demolish this self-repairing vehicle featuring more than 100 sounds. Align the vehicle and press the throttle to send it flying, then press the repair button to automatically rebuild the crashed vehicle.
Ages: 4+, $49.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


TOTY 2020

Toy Insider 2019 Holiday Gift Guide Top Holiday Toys

Kid Trax Rideamals Unicorn (Pacific Cycle)

Make playtime even more magical with the Rideamals Unicorn by Kid Trax!  This little bundle of cuteness features multiple types of interactive play: feed, brush, walk, and ride. Watch your child’s eyes light up as their new friend responds to them – including 20 unique sounds. A brush and (plastic) cupcake are included for extra grooming and feeding fun. Riding this mythical pony is fun and easy thanks to the simple push-button drive system and Power Trax rubber traction strips that keep the ride smooth and steady. With a maximum speed of 1.5 MPH, this ride-on toy provides the perfect blend of fun and safety.
Ages: 18 months+, $99.99
Buy now at Walmart | Toy Insider Holiday Gift Guide Winner


TOTY 2020

Toy Insider 2019 Holiday Gift Guide Hot 20Kindi Kids (Moose Toys)

These bobblehead dolls spark imagination and come with interactive food-themed accessories, such as a bowl of cereal that magically disappears from its spoon. Kids can choose from Marsha Mello, Jessicake, Peppa-Mint, and Donatina (sold separately).
Ages: 3+, $24.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


Toy Insider 2019 Holiday Gift Guide Hot 20

Myla the Magical Unicorn (VTech)

This interactive unicorn comes with a wand kids can touch to the butterfly palette to choose a color, then apply it to Myla’s eyes, wings, and horn. Plus, sing a duet using the microphone, braid Myla’s mane, and more.
Ages: 4+, $59.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


TOTY 2020

Toy Insider 2019 Holiday Gift Guide Top Holiday Toys

Peppa Pig’s Magical Parade (Jazwares)

Kids can press the wand to make the parade follow them. This set features three interchangeable, moving floats; a moving smokestack; music and sounds; and exclusive Peppa Pig and George figures.
Ages: 2+, $39.99
Buy now on Target | Toy Insider Holiday Gift Guide Winner


TOTY 2020

Toy Insider 2019 Holiday Gift Guide Top Holiday Toys

Wild Ones (Razor USA)

Toddlers can learn to balance on this two-wheeled kick scooter. The ride-on has extra-wide, slow-rolling wheels for kids to practice indoors or outdoors. Available in shark, dinosaur, and unicorn designs.
Ages: 2+, $34.99
Buy now on Amazon | Toy Insider Holiday Gift Guide Winner


– VOTE NOW! –

TOTY-2020-VOTE

Public voting for the 2020 TOTY Awards is open to consumers, retailers, media, and members of The Toy Association through Jan. 5. For full details, rules, and additional information, please visit toyawards.org. Proceeds from the annual event benefit The Toy Foundation in its efforts to bring joy and comfort to children in need through the experience of toys and play.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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