MLGPC Inks First-Look Licensing Deal With The Nacelle Co.

Source: MLGPC/The Toy Book

The company behind The Toys That Made Us and A Toy Store Near You is looking for more toys that could come to the screen.

Toronto-based licensing agency, MLGPC inked a one-year, first-look deal with The Nacelle Co. to identify toy properties for its development and production slate.

“After I watched the first season of The Toys That Made Us, I knew we had to work with Nacelle,” says MLGPC founder and CEO Michael Goodman. “It doesn’t hurt that their CEO, Brian Volk-Weiss is an absolute visionary, leading the charge of bringing some truly beloved toy lines back into the spotlight. We’re honored to be included in Nacelle’s expansion in this direction and feel lucky to have the opportunity to work with Brian and his incredible team on helping to identify some classic toy lines for television, film, and streamers.”

MLGPC currently represents licensing for Troma Entertainment (The Toxic Avenger, Toxic Crusaders & Sgt. Kabukiman N.Y.P.D.) alongside new and classic toy brands such as Werepups, Weird-Ohs, The Original Big Wheel, Robo Force, Power Lords, Great Garloo, Marx Toys, and more. The company previously brought Fugglers to retail via Spin Master.

The Nacelle Co. is ramping up production on a number of new projects and will debut season two of A Toy Store Near You on Christmas day on Amazon Prime Video, YouTube, and other streaming services. Independent toy stores featured in season two including Kokomo Toys (Kokomo, Indiana), Farpoint Toys (Mays Landing, New Jersey), Bric-A-Brac Records and Collectibles (Chicago), Batcave Comics and Toys (Santa Rosa, California), and Super7 (San Francisco).

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.