Playmates Toys boldly returns to the Star Trek universe.
The toy company has inked a deal with ViacomCBS for the licensing rights to create action figures, vehicles and ships, role-play items, and other toy categories for the Star Trek universe. The new toy line will be available next year following the premiere of Star Trek: Prodigy, a series geared toward a younger audience.
The collection will include action figures and accessories — featuring authentic portrait sculpting — from Star Trek: Discovery, Star Trek: Lower Decks, Star Trek: Picard, Prodigy, and other Star Trek series and films throughout the universe coming soon. Additional details will be available soon.
“We’re excited to be transported back into the Star Trek Universe, a brand and world that we know very well,” says Karl Aaronian, senior vice president, Playmates Toys. “Our product team includes some lifelong super fans, like me, and we are honored to join with ViacomCBS again to help further engage fans with the wealth of new content coming as well as captivate a new generation of kids with the positive values that Gene Roddenberry introduced in his Trek world.”
Playmates was the master toy licensee for Star Trek from 1992–1999, launching collections of action figures and accessories from Star Trek: The Next Generation, Star Trek: Deep Space Nine, and classic Star Trek. In 2009, the company also released the official figures and accessories based on the J.J. Abrams Star Trek motion picture.
