Registration is open for Brand Licensing Expo 2027, formerly known as Licensing Expo, which will take place May 25-27 at the Mandalay Bay Convention Center in Las Vegas. Produced by Brand Licensing by Informa and sponsored by Licensing International, the event brings together brand owners, retailers, manufacturers, and marketers to explore licensing opportunities across entertainment, sports, gaming, art, celebrity, fashion, food and beverage, and more.
The 2027 Expo follows a record-breaking 2026 event, with more than 265 exhibitors already confirmed. The lineup includes Amazon MGM Studios, The Coca-Cola Company, Crayola, Hang Ten, Jazwares, Legendary Entertainment, Minecraft, Miniso, and Tetris, with additional exhibitors continuing to sign on.
“It is incredibly encouraging to see so much early confidence in Brand Licensing Expo 2027,” said Ella Haynes, Event Director, Brand Licensing by Informa. “With many of the industry’s top brands already confirmed and the floor plan filling up fast, it is a strong signal of just how much momentum this industry continues to build.”
The event’s new name and refreshed identity reflect the growth and diversification of the licensing industry, which the release values at $389.8 billion. Brand Licensing Expo 2027 also introduces several updates, including a dedicated event app, expanded networking and education tracks focused on sports, fashion, retail, food and beverage, and brand marketing, and enhanced ticketing options.
The show is also updating its pass structure to help attendees tailor their experience. The Expo Pass starts at $35 with early-bird pricing and includes three days of show floor access; 20 exhibitor meeting requests through the Event Planner (excluding service providers); access to keynotes, seminars, and panel discussions; and show floor networking.
Attendees can purchase additional options, including Meeting Boost; Licensing Unlocked, which provides access to interactive webinars led by industry experts; and the All-Access Experience, which includes 100 exhibitor meeting requests, 25 visitor meeting requests, Matchmaking Lounge access, and admission to the Opening Night Party. Qualified retailers can register for free, subject to conditions listed on the event website.
“Our stage has consistently delivered top-of-the-line expertise, and 2027 will be no exception,” shares Amanda Cioletti, Vice President of Content and Strategy, Brand Licensing by Informa.
Speakers will be announced soon: “Our speakers bring exceptional thought leadership and actionable takeaways attendees can put to work the moment they leave the show floor,” Cioletti says. “They will be sharing the stories and the business decisions behind them that are shaping tomorrow’s strategies.”
Returning exhibitors include Netflix, Sony, Jazwares, Mattel, Nintendo, Peanuts, SEGA, Hasbro, Dr. Seuss, The LEGO Group, NASCAR, and Ubisoft. The event has also confirmed 30 first-time exhibitors, including Duolingo, Big Shot Pictures, Gamer Supps, Brick Loot, Moomin (via Rights & Brands), RipNDip, and more.
“The world of brand fandom is constantly evolving, making it more important than ever to attend and stay ahead of trends,” Haynes says. “Ultimately, it is hard to know where the next big retail sensation will come from, which is why we invite attendees to ‘unexpect the expected’ and be in the room where tomorrow’s consumer product landscape is defined.”
Learn more at brandlicensingexpo.com.
