F.U.N.

Friendly Unofficial Networking (F.U.N.) is back in Las Vegas next week, bringing its off-the-floor energy to Licensing Expo. This year, F.U.N. has two events built for dealmakers who know the best conversations don’t always happen on a trade show floor.

Founded by Marc Mostman, F.U.N. has become a Licensing Expo-adjacent tradition over the past decade.

This year, F.U.N. kicks things off with a Beach Cabana Pool Take Over Monday, May 18, from noon to 5 p.m. at the Mandalay Bay pool. The group has secured all seven Beach Bungalows, with licensing agencies hosting each cabana, including Striker Entertainment, Reemsborko, Brandgenuity, Licensing Street, Joester Loria Group, and Brand Central. The event features food, drinks, and casual poolside networking — a welcome break from indoor meetings.

Bungalow Beach Bash
Source: F.U.N.

F.U.N. also brings back the “Official Unofficial After Party” on Tuesday, May 19, beginning at 9:30 p.m. at Skyfall Rooftop Lounge at the W Hotel. The invite-only event is presented by Bioworld Merchandising and Striker Entertainment in partnership with Manhead, VIZ Media, and Horror, Inc.

Source: F.U.N.
Source: F.U.N.

Sometimes called “The After Prom,” the party keeps the night rolling after the official Expo party winds down, team dinners wrap, and the licensing crowd heads for the roof.

Of course, our team from Adventure Media & Events will be on the ground in Las Vegas. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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