The Licensing & Entertainment (+Baby!) Issue is here!

The Toy Book‘s 41st volume rolls on with an issue spotlighting the biggest trends in licensed toys, games, and — baby gear.

With Licensing Expo and ABC Kids Expo sharing the stage in Las Vegas this year, we’re diving deep into what’s next for powerhouse brands, plus what’s new in the infant, toddler, and juvenile categories.

READ THE NEW ISSUE…

What’s New

Exclusive

From Frights To Flights: This Year’s Hottest Brands Take Off At Licensing Expo

May 20, 2025

6 m

Disney and Formula 1 Join Forces for High-Speed Content

May 20, 2025

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Exclusive

Toys That Rock: Global Merchandising Services Makes Music Icons Shelfworthy

May 20, 2025

7 m

Exclusive

Blockbuster Brands: Just Play Unveils Big Deals at Licensing Expo

May 20, 2025

6 m

Exclusive

From the Editor: On the Way to Mandalay

May 20, 2025

3 m

Exclusive

The Toy Book’s Licensing & Entertainment (+ Baby!) Issue Is Here!

May 20, 2025

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Old World Christmas Unwraps Nostalgic Licensing Partnerships

May 19, 2025

2 m

‘Sesame Street’ Joins Netflix’s Children’s Catalog

May 19, 2025

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Ponke and 223 Partner to Bring Solana IP to Shelves Worldwide

May 19, 2025

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Walmart Marketplace is Open for Business

May 19, 2025

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Exclusive

Pop Culture Perseverance: Funko Keeps Charging Forward

May 18, 2025

6 m

Universal Distribution and Ad Populum Complete Acquisition of Diamond Comic Distributors Assets

May 16, 2025

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TOY NEWS

Pamela Mastrota Joins The Toy Foundation as Executive Director

The Toy Foundation (TTF) has a new leader to guide the organization in its mission “to provide philanthropic support and the vital commodity of play” to kids and families “under stress and in dire situations” around the world. The Toy Association and TTF’s board of trustees tapped Pamela Mastrota to serve as executive director for Read more…

June 28, 2021

2 m

Lonny Weinstein Joins Diverse Marketing as Executive Vice President

Diverse Marketing continues its expansion with the addition of Lonny Weinstein as executive vice president. Weinstein joins the company from Melissa & Doug where he served for nearly 20 years, most recently as vice president of omnichannel sales. During his time at Melissa & Doug, Weinstein was part of the team that grew the company Read more…

June 28, 2021

2 m

Spin Master Drafts Russell Wilson As Its Aerobie Sonic Fin Football Star

Seattle Seahawks quarterback Russell Wilson is teaching kids how to throw like a pro — Spin Master style. The NFL star teamed up with Spin Master to help release the new Aerobie Sonic Fin Football, designed for kids ages 8 and up. A hollow, gyroscopic design helps the football lift and travel through the air Read more…

June 28, 2021

2 m

Mattel Introduces New MEGA Construx Hot Wheels Building Sets

Back in 2013, MEGA Brands introduced a range of Hot Wheels Mega Bloks building sets that it created under license from Mattel. A year later, the Canadian company was acquired by Mattel and the doors opened for even more cross-pollination of brands within the corporate family. Now, seven years later, the Hot Wheels brand is Read more…

June 28, 2021

2 m

Licensing International Elects Dream-Team of Seven New Board Members

Licensing International tapped seven powerhouse individuals to join its board of directors. These members represent the manufacturing, retail, licensor, and agency segments of the business. Licensing International’s new board includes Dean Allen of Made Engine Apparel, Veronica Hart of ViacomCBS Consumer Products, Steven Heller of The Brand Liason, Holly Rawlinson of Spirit Halloween and Spencer Read more…

June 28, 2021

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ASTRA Names Sue Warfield President

Nearly a year after taking the reins as interim president, Sue Warfield has been named president of the American Specialty Toy Retailing Association (ASTRA). The move comes ahead of ASTRA’s upcoming Marketplace & Academy, the specialty toy community’s much-anticipated return to live events. Warfield stepped into the interim role last September and helped guide ASTRA through Read more…

June 28, 2021

2 m

Exclusive: Funko Preps 3-Day FunKon Summer Fan Event

Funko Inc. is throwing a hybrid fan event this summer. The Toy Book — along with our sister publication, the Pop Insider — can exclusively reveal that FunKon will take place Aug. 4-7, 2021 at Funko Hollywood. The maker of pop culture-inspired toys, collectibles, and lifestyle products is planning three days packed with new product Read more…

June 28, 2021

2 m

ViacomCBS Consumer Products Promotes Leadership Team

ViacomCBS announced a series of promotions for key executives across its leadership team. This follows a series of success and growth in the consumer products division for the company’s biggest franchises. Lourdes Arocho has been promoted to senior vice president, Paramount Pictures licensing, global games and publishing for ViacomCBS products. Chris Groll became the senior Read more…

June 25, 2021

2 m

Jazwares, Moonbug Entertainment Launch 'Squishville' YouTube Series

The digital shorts series will debut on Saturday.

June 24, 2021

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Litzky Public Relations Launches Grant Program, Names PunkinFutz First Grant Recipient

LOVE, Litzky will help PunkinFutz launch its Sesame Street collection with $25,000 and a PR campaign strategy.

June 24, 2021

2 m

Lily Collins to Play Polly in Live-action Polly Pocket Movie from Mattel Films, MGM

She may be small (micro-sized, to be exact), but Polly Pocket is heading to the big screen. Mattel Films‘ latest project is a Polly Pocket live-action movie, inspired by the micro-doll line of the same name. The company will work with Metro Goldwyn Mayer (MGM), Lena Dunham’s production company Good Thing Going, and Lily Collins on Read more…

June 24, 2021

2 m

Melissa & Doug, JAJF Partner to Provide Toy Care Packages to Families Experiencing Terminal Illness

With travel still on pause for the immunocompromised, these toys help JAJF continue their WOW! Experiences.

June 24, 2021

2 m

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