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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

DeAPlaneta Entertainment and Superprod Animation Partner to Produce ‘Underdog’ Animated Series

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Miraculous Corp. Expands with All-New Disney Series

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Jazwares Adds Newest Wave to Pokémon Squishmallows Collection

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‘Tha Carter VI’ Lands in London: Lil Wayne Opens Immersive Pop-Up

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Xbox Games Showcase 2025 Reveals New Games, Hardware, and More

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Bluey Joins the ‘Fruit Ninja’ Dojo in Apple Arcade Crossover

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Wilson Sporting Goods Expands WNBA Line with Caitlin Clark Collaboration

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GennComm Patents Its Latest Innovative Plush Material

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People of Play Opens Nominations for 2025 TAGIE Awards

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Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

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Moose Toys Debuts Exclusives Ahead of SDCC

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The LEGO Group Unveils Grand Line of One Piece Building Sets

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TOY NEWS

    ASTRA Launches Product Donation Program for Holiday Season
    The American Specialty Toy Retailing Association (ASTRA) introduced its new donation program, Toys for Joy, which offers an easy way for toy manufacturers to provide toys to children in need. The program is now accepting product donations. In partnership with Good360, a global product philanthropy that sources and distributes donated goods, participating ASTRA manufacturers can provide products that will be disseminated to vetted charitable organizations serving disadvantaged children. Many of these organizations previously received toys from the now-defunct Toys “R” Us donation program that also partnered with Good360. Manufacturers interested in donating products must complete a donation form by Aug. Read more...
    July 25, 2018
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    ZURU Launches Rainbocorns
    ZURU launches Rainbocorns, a new line of collectible plush that kids can hatch from a mystery egg. The plush features reversible sequins, hair play, and additional enchanted creatures. An animated web series will launch in September on YouTube, which follows the Rainbocorns on their adventures in Rainboville. The episodes will follow the gang as they hatch new Rainbocorns and go on various escapades around Rainboville with friends. Every Rainbocorn comes in a big pink mystery reusable egg. There are 12 different Rainbocorns based on six animals, and each animal comes in two designs. Kids can collect Puppycorns, Kittycorns, Hamstercorns, Bunnycorns, Unicorns, Read more...
    July 24, 2018
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    Kano Introduces The Harry Potter Kano Coding Kit
    Kano launches the first-ever Harry Potter STEM product with the Harry Potter Kano Coding Kit. The build-it-yourself wireless wand teaches kids how to code with more than 70 challenges inspired by the Wizarding World. The wand works with software and a connected app to capture movements and turn them into effects, such as making serpents slither, toads transfigure, fires flow, feathers float, goblets duplicate, Bertie Bott’s Every-Flavour Beans enlarge, and more. Kids will build the wand using a step-by-step coding manual and pieces such as a gyroscope, accelerometer, and magnetometer. Once assembled, kids can download the Kano app to unlock challenges across Read more...
    July 24, 2018
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    DHX Media Closes Sale to Sony of Minority Stake in Peanuts
    DHX Media closed its previously announced sale of a minority stake in Peanuts to Sony Music Entertainment Inc. (SMEJ). SMEJ has indirectly purchased 49 percent of DHX Media’s 80 percent interest in Peanuts for $235.6 million in cash, subject to certain adjustments contemplated in the original agreement. DHX Media now owns 41 percent of Peanuts, SMEJ owns 39 percent, and the members of the family of Charles M. Schulz retain their 20 percent interest. DHX Media and SMEJ have also completed the agreement to extend the duration of the current Licensing and Syndication Agency agreement with SMEJ’s consumer products division, Sony Read more...
    July 23, 2018
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    Learning Express Toys

    Learning Express Toys Announces 2018 Vendor and Product Award Winners
    Learning Express Toys hosts its annual franchise-wide convention in various locations ever year. Last month, its store owners, managers, home office employees, and vendors, gathered in Kingsport, Tenn. to present its top vendors with awards. The following awards were presented during this year’s convention: Product Awards Awarded to products new to Learning Express in Fall 2017 or Spring 2018 based upon originality, creativity, leading edge design, and sales performance in each of the following categories: Arts and Crafts: Hide & Seek Rock Painting Kit (Creativity for Kids) Infant/Toddler: Flappy the Elephant (Gund) Preschool: Pop-Up Basketball Game (Epoch Everlasting Play) Action, Skill and Read more...
    July 23, 2018
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    Comcast Drops Bid for Twenty-First Century Fox
    According to CNNMoney, Comcast will drop its pursuit of Twenty-First Century Fox Inc. (21CF) assets. The withdrawal follows last month’s most recent bid from Disney for $71.3 billion. Comcast and Disney have been in an ongoing bid war for 21CF assets. Last month, Comcast set a terms of proposal to acquire the businesses that 21CF agreed to sell to Disney in December. The proposal reflected a $65 billion equity, which represented 19 percent of the value of Disney’s all-stock $52.5 billion offer. The tug-of-war between Comcast and Disney may not be over. According to reports, Comcast will continue to pursue its Read more...
    July 20, 2018
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    Barnes & Noble to Offer Exclusive SDCC Merchandise
    Barnes & Noble Inc. offered exclusive comic convention collectibles, DC graphic novels, Viz Manga, and Funko Pop! collectibles to celebrate the opening of Comic-Con International: San Diego.  Barnes & Noble’s Comic-Con offers include: Viz Manga All Viz Manga will be Buy 2, Get the 3rd Free, both in store and at bn.com from July 19 through Aug. 4. Comic Convention Collectibles Comic Convention Collectibles will be on sale exclusively at all Barnes & Noble stores on July 19, with a limit of two per customer per collectible while supplies last. The assortment will feature products from Funko and Bandai Hobby. DC Read more...
    July 19, 2018
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    Jazwares, Epic Games to Launch Fortnite Toys
    Jazwares partnered with Epic Games to create a range of Fortnite toys. The deal was brokered by IMG. Jazwares’ new Fortnite branded collection will feature true-to-game figures, Domez, loot boxes, play sets, environments, game-replica weapons and tools, plush, vehicles, and more. The line will launch worldwide in December. Fortnite is an action building game from Epic Games that drops players into a massive 100-player PVP Battle Royale or team up with friends in a co-op campaign to save the world against a horde of monsters. Fortnite Battle Royale is free and available on PC, Mac, PlayStation 4, Xbox One, iOS, and soon, Read more...
    July 19, 2018
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    Moose Toys Releases Treasure X Trailer
    Leading up the launch of Moose Toys’ new property, Treasure X, the company released a teaser trailer to provide more details on the line. Treasure X is a new unboxing experience with 10 levels of adventure and the chance to find gold-dripped treasure. First, kids find the map and uncover a coin to locate which treasure they need to find. Next, they use the digging tool to reveal the bones and weapons in the treasure hunter (i.e. action figure). There are 24 action figures to reveal and collect, and eight different teams of characters. For the last step, kids find and open the chest to reveal what’s Read more...
    July 19, 2018
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    NSI International Expands Laser X Line
    NSI International expanded its Laser X line with Laser X Fusion, a modular system of blasters, receivers, and accessories that lets players customize their gear to fit their game. Laser X Fusion blasters have a 250-foot range, and come with a spotting scope and flashlight accessories. Additionally, players can add on a long-range adapter to increase their blasting range to more than 500 feet, or a wide-range adapter that allows them to blast multiple players simultaneously. Laser X Fusion features new and advanced features, including front and back receivers and a Blast Blocker that offers players three seconds of invincibility Read more...
    July 19, 2018
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    LEGO DC Super-Villains Trailer Reveals Character Creator Feature
    The LEGO Group, Warner Bros. Interactive Entertainment, TT Games, and DC Entertainment revealed a new LEGO DC Super-Villains trailer, revealing a character customization feature that puts players at the center of a villain-centric adventure across the DC universe. The trailer provides players with an extended look at how they can create and play as their own DC Super-Villain character. A player’s character becomes the center of the story, as they team up with a variety of villains to adventure through the original story written in collaboration with DC Comics. Fans at San Diego Comic-Con (SDCC) can check out the character Read more...
    July 19, 2018
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    Toy Association

    Nylon Resin Shortage, Toy Association Advises Companies to Consider Alternatives
    The Toy Association has learned from market sources that nylon 6/6 resin has become more difficult and expensive to obtain in markets worldwide, including China. According to some sources, tight supplies of adiponitrile (ADN) feedstock caused supplies of nylon 6/6 resin to become tight, and this resin market tightness has in turn led to higher prices for nylon 6/6. Some cite increases of more than 50 percent in the past several months. Some suppliers announced additional price increases on July 1. ADN suppliers are working to increase capacity, but tightness and higher prices are likely to persist into next year. Read more...
    July 18, 2018
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