Alex Brands sold the Juratoys company to Argos Wityu. Juratoys is a toy company in France with a growing international presenceThe transaction was led by Edward Arkus and Brent Spiller of Harris Williams’ Consumer Group and Sylvain Noblet and Danielius Uznys of the firm’s London office.

Juratoys owns Janod and Kaloo, two complementary toy brands that focus on children ages 0 and 6 years old. Janod is a French wooden toy brand that features role-play toys and building sets. Kaloo features plush products and bedding accessories, and is sold across 40 countries.

Alex Brands develops toys and children’s lifestyle products that assist newborns through adolescence with activities promoting self-expression, and physical, social, and emotional developmental skills.

Argos Wityu is an independent private equity group with offices in Brussels, Frankfurt, Geneva, Luxembourg, Milan, and Paris. The group develops an investment strategy on complex transactions focused on transformation and growth as opposed to leverage.