Alex Brands intends to acquire US Foam Corp, bringing together two companies with deep roots in “Made in America” manufacturing. The acquisition will increase the capacity of Alex Brands’ Poof line of sports products. Both facilities — US Foam in Lewisville, Texas, and Poof in Plymouth, Michigan — will produce products under the Poof name.
Poof is a leading manufacturer of foam sports balls and is known for its classic sports toys and backyard games. US Foam is best known for manufacturing footballs, soccer balls, and baseballs that are soft, safe, and fun.
“The acquisition of US Foam, along with its seasoned management team, is a natural extension of our Made in America initiative. It will add efficiencies and capacity, deepening our expertise in the category,” Richard Yanofsky, CEO of Alex Brands, says.
“We’re incredibly excited to join the Alex Brands family and the possibilities it brings. Remaining true to our US manufacturing roots was very important to us and we couldn’t be happier to align with a like-minded company,” Judd Nathanson, resident of US Foam Corp, says.