More licensing agencies are lining up to bring Masha and the Bear consumer products to a wider audience. Animaccord partnered with several agencies to build licensing programs across multiple territories in Europe and beyond.
Among the new licensing agents, Lisans A.Ş. will tackle brand distribution and promotion in Turkey, while FERLY, a Nordic licensing and publishing agency, will develop the brand across the Nordics. Additionally, Animaccord entered into an agreement with Lisle Licensing, a UK licensing group, to leverage its extensive contacts within Europe’s leading retail groups and handle multiple territories.
Finally, a comprehensive licensing program for Masha and the Bear will be handled through ELC in Eastern Europe, except Poland where Animaccord handles the properly directly through the local Licensing Management. For Italy and Canton Ticino markets, Maurizio Distefano Licensing was appointed to manage the brand, which it successfully introduced in Italy beginning with the series launch in 2014.