The latest collection of plush to hit Aurora World’s lineup features Charles Schulz’s Peanuts characters.
“The Peanuts brand holds a special place in the hearts of fans worldwide, and we are committed to creating high-quality, huggable products that capture the essence of these beloved characters,” says Michael Kessler, Senior Vice President of Sales and Marketing at Aurora World.
The deal with Peanuts Worldwide will result in iconic Peanuts characters featured as plush, including Snoopy, Woodstock, Charlie Brown, Lucy Van Pelt, and more.
“Partnering with companies who are leaders in their product categories, such as Aurora World, is a key part of our strategy,” says Scott Shillet, Vice President for Global Hardlines and Promotions at Peanuts Worldwide. “Aurora’s reputation for craftsmanship and dedication to creating unique, lovable plush toys align perfectly with our vision for the Peanuts brand. We look forward to seeing the joy these new products will bring to fans of all ages.”
The Peanuts collection is expected to hit shelves starting in June.
