MAGNA-TILES Partners with Burst for Licensed Toothbrush Set

MAGNA-TILES has always helped little ones learn new skills, but now, it’s helping them build healthy habits. 

The toymaker is teaming up with Burst to create a limited-edition toothbrush set inspired by the beloved magnetic tiles. Pairing a kid-friendly electric toothbrush with a colorful collection of microMAGS, the kit marks the first-ever licensed MAGNA-TILES product to hit shelves, as well as Burst’s entrance into the toy category. 

“Building healthy oral hygiene habits starts from a young age, so it’s important to make brushing feel approachable for kids,” said Brittany Stewart, Co-Founder of Burst. “MAGNA-TILES play has a natural ability to make learning feel exciting, and we wanted to bring that same spirit to brushing. By pairing an essential daily ritual with an experience kids already know and love, we can help make brushing something they look forward to.”

Each set includes a bright red Sonic toothbrush featuring a MAGNA-TILES-themed design, complete with a matching charging base, a travel case, and 16 microMAGS pieces. As kids brush their teeth, they can build all sorts of exciting creations with squares, triangles, and other classic shapes, giving them a hands-on way to practice good hygiene. 

This launch is the next step in MAGNA-TILES ongoing licensing push. The company announced its first-ever licensing partnership only last month, a collaboration with BBC Studios for Bluey-themed construction sets slated to roll out next summer. However, the partnership with Burst marks MAGNA-TILES first outbound licensing agreement as the brand continues to explore new opportunities for growth.

The MAGNA-TILES x Burst Kids Sonic Toothbrush set is available now for $69.99 on Amazon, TikTok Shop, or Burst’s website. To learn more, visit burstoralcare.com.