Mattel is celebrating the 2026 Barbie DreamHouse with its “Barbie Is Moving” campaign, featuring a U.S. tour, partnerships, and international activations.
Barbie is leaving the DreamHouse with the nationwide tour, making stops in New York, Texas, and California. Now through November, a custom pink 26-foot truck invites visitors to step inside, take pictures, win prizes, and experience Pinterest Restyle.
Fans can get design advice from Barbie by using Pinterest Restyle, which uses Pinterest Intelligence to reimagine spaces. For a limited time, users can upload photos to see new designs inspired by curated boards on the official Barbie Pinterest profile. More creative endeavors are also available in Canva, which features a collection of Barbie Is Moving templates.
The "Barbie Is Moving" campaign celebrates the 2026 Barbie DreamHouse. | Source: Mattel
Pinterest Restyle reimagines spaces with Barbie-themed designs. | Source: Mattel/ Pinterest
Fans can create new Barbie-themed designs on Canva. | Source: Mattel/ Canva
Beyond the U.S., the DreamHouse is expanding through a growing list of international activations. This includes a Rightmove DreamHouse listing in the UK, a Fotocasa partnership in Spain, and a photo pop-up in Canada. Consumers can expect additional partnerships in Turkey, France, and the Netherlands.
Mattel also commemorates its “Barbie Is Moving” campaign by donating to Habitat for Humanity International. This donation celebrates new beginnings and supports families in creating a place to call home.
Fans can join the campaign celebrations by bringing home their own DreamHouse. The 2026 Barbie DreamHouse is now available at major retailers, with more information available at mattel.com.
BARBIE 2026 DREAMHOUSE
Complete with nine indoor and outdoor play areas, two pools, two slides, more than 65 accessories, and a modular design, this customizable dollhouse comes with two house structures that kids can join to make one big house or two connected houses with a bridge in between.
